Lion Publishing Limited - New Product Marketing – Promoting Before The Product Launch

The challenge: Your company is launching a new product, but you don’t even have a prototype. For the new product to succeed, you need to generate buzz in advance of the release. How do you market a product you can’t show to your customers because it doesn’t exist yet? The Solution: You’ll need a multi-faceted approach to get customers excited about something they can’t see. A logo for the new product is a good place to start. Your logo needs to convey the values associated with your company’s existing brand reputation, as well as something new and exciting that customers won’t want to miss. Remember, you have to make them hungry for more. In this you can also consult experts like Lion Publishing Limited to get your product gain attention. A web site is also a must-have for your products launch. We’re not talking about a web page….. we’re talking about a complete standalone web site. You’ll need a place to explain what the new product is, how it will improve your customer’s live...